Intel may be changing the way they sell processors at retail. Intel currently changes the clock speed and disables features on chips during the manufacturing process. The BBC is reporting Intel is piloting a new program that gives consumers the opportunity to upgrade the processor's cache and hyperthreading through the purchase of an upgrade "gift" card. The cards will run the consumer approximately $50 and will grant access to a Windows based firmware upgrade located here.
Is this a good marketing campaign for Intel? There have been mixed reactions. Some consumers like it because it provides a chance to cheaply upgrade their PC in the future. The purchaser may not have enough money to get the better processor at purchase, but could buy an upgrade card down the road. Other consumers are upset because the processors are being purposely hobbled and will not run as originally designed. Hackers are excited at the potential of unlocking the processors without paying the upgrade fee. Finally, retailers may be able to carry a larger selection of PCs utilizing this program. Only time will tell, but it should be interesting!
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