Monday, August 30, 2010

USA Today Restructuring; Shifting Focus To Digital Distribution











The Associated Press reports newspaper USA Today will be restructured to focus more on digital devices like the iPad and less on physical print. 


"We have to go where the audience is," Hillkirk (John Hillkirk, USA Today Editor) said. "If people are hitting the iPad like crazy, or the iPhone or other mobile devices, we've got to be there with the content they want, when they want it."


The changes will result in the loss of 9% of USA Today's current staff, approximately 130 jobs. It will be interesting to see if this newspaper can successfully migrate its business to digital distribution.  If they are successful, others should start to follow quickly.


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